Heritage HUB, housed in the former Officina 81 on Via Plava in Turin, is a remarkable space that celebrates the historical and industrial heritage of Fiat and its brands. Located within the Mirafiori complex, this 15,000 m² venue integrates workspaces and training areas with an extraordinary exhibition of vintage cars. The collection features iconic vehicles from Fiat, Lancia, Abarth, Alfa Romeo, Autobianchi, and Jeep, offering visitors an inspiring journey through automotive history. Heritage HUB also hosts a dedicated exhibition on the history of the Mirafiori plant, making it an exclusive location for events and meetings.